Insights
Guides
Plain guides to AI visibility for online stores: GEO and SEO, the tools that monitor and fix AI answers, and how products get named in ChatGPT.
-
GEO vs SEO: what changes when the reader is a machine
SEO ranks a page. GEO gets a product named in an AI answer. Here is what stays the same, what changes, and what to do to a product page.
Updated
-
Best AI visibility tools 2026: monitors and fixers compared
Peec, Profound, Scrunch, Otterly, AthenaHQ and Geoffy compared by what they actually do: monitor AI answers, or fix the product data behind them.
Updated
-
Best GEO tools 2026: generative engine optimisation software compared
The best generative engine optimisation tools in 2026, split into the ones that watch AI answers and the ones that change what the engines can read.
Updated
-
AEO tools: answer engine optimisation software for 2026
Answer engine optimisation tools compared. What AEO means now that the answer engine is ChatGPT, which tools monitor, which tools fix, and what an online store needs.
Updated
-
Peec AI alternatives: five tools compared, 2026
Peec AI is a strong monitor. Here are five alternatives, including Profound, Scrunch, Otterly, AthenaHQ and Geoffy, and when each is the better choice.
Updated
-
Profound alternatives: cheaper and more practical AI visibility tools, 2026
Profound is the enterprise AI visibility platform. Here are five alternatives for teams that need less reporting and more action, including Peec, Otterly and Geoffy.
Updated
-
Peec AI vs Profound: which AI visibility monitor to choose in 2026
Peec AI and Profound compared on depth, price, reporting and what neither of them does. Plus the third option for online stores.
Updated
-
How to rank in ChatGPT: getting your products named in the answer
There is no ranking in ChatGPT, only citation. Here are the seven things a product page needs before ChatGPT will name it, with a before and after.
Updated
-
Shopify Agentic Storefronts explained: what turns on, what does not, and what decides whether you get chosen
Shopify Agentic Storefronts puts your products in ChatGPT, Google AI Mode, Copilot and Perplexity. It is on by default. Here is what it does, what it does not do, and how to be the product the agent picks.
Updated