The best GEO tools in 2026
Who wrote this. Geoffy wrote this page, and Geoffy is on the list. We use public facts only, we date every check, and where another tool is the better pick, we say so.
A GEO tool should do one of two jobs: show you how AI engines answer questions in your category, or change your site so those answers include you. The best ones do both. Most do the first and call it the second.
Here is the field as it stands on 15 October 2026. We re-check it every quarter. Geoffy is in it. We have marked where.
What GEO software has to do
Generative engine optimisation is the work of getting a product, a page or a brand cited inside answers from ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. So a GEO tool has to cover some of these five jobs.
- Ask the engines. Run real buying questions across the engines and record who gets named.
- Explain the answer. Show which sources the engine used and why your page was skipped.
- Change what the engine reads. Publish product facts, schema and root files in a shape the engine can lift.
- Re-check. Answers drift after every model update. Run the questions again and correct.
- Prove it. Tie the work to AI referred sessions and orders in GA4 or Shopify.
No tool does all five well. Monitors own jobs one and two. Geoffy does one to four, and the start of five: it shows AI crawler visits and Search Console data now, and sales from AI soon. For revenue, most teams still build a GA4 report.
The tools
| Tool | Jobs it does | Built for | Platform |
|---|---|---|---|
| Geoffy | 1, 2, 3, 4, part of 5 | E-commerce merchants and their agencies | Shopify app, WordPress plugin. Magento, Adobe Commerce, BigCommerce, headless and custom builds through geoffy.ai/docs |
| Peec AI | 1, 2 | Marketing teams, agencies | Web app, any site |
| Profound | 1, 2 | Enterprise brands | Web app, any site |
| Scrunch AI | 1, 2 | Mid market, B2B | Web app, any site |
| Otterly AI | 1 | SMB, agencies | Web app, any site |
| AthenaHQ | 1, 2, part of 3 | Growth teams | Web app, publishes product copy to Shopify after approval |
| Semrush AI Toolkit | 1, 2 | Existing Semrush customers | Add on to the SEO suite |
| Ahrefs Brand Radar | 1, 2 | Existing Ahrefs customers | Add on to the SEO suite |
| Schema apps (Visualsoft Expose and similar) | Part of 3 | Shopify merchants on a budget | Shopify app |
Vendor facts come from each vendor’s public site. Prices, engines and what each tool changes were checked on 15 October 2026; the other rows were checked when this guide was written, in September 2026. Vendors change fast. If a fact is wrong, tell us at hello@geoffy.ai and we fix it within a week.
The fixers
Geoffy
Ours. Native apps for Shopify and WordPress. Magento, Adobe Commerce, BigCommerce, headless and custom builds work today: your development team integrates Geoffy from geoffy.ai/docs, or gives one line to a coding agent. Geoffy does three jobs. Your pages: it publishes a verified fact block on each product page, matching JSON-LD, llms.txt, llms-full.txt, agents.md and buying guides, all on your own domain, and updates them together when a price or spec changes. AI results: a weekly AI test asks ChatGPT, Perplexity, Gemini and Claude real buying questions and shows who got named, which pages the engines cited, and whether the fix is on your pages or on other websites, with the AI crawlers reading your pages and your Search Console data beside it. Other websites: citation briefs and outreach packs for the sites the engines quote. Owned and earned only. Live
Where it stops: Geoffy is built for product catalogues. A software or services brand gets more from a monitor. It does not survey every domain in your category the way Peec’s source report does; it shows the sources for your own questions. Google AI Overviews and sales from AI are coming soon. On Magento, BigCommerce and custom builds, a developer does the setup once.
Schema apps
A handful of Shopify apps add or repair Product schema for a few pounds a month. They do one slice of job three and nothing else. Worth it if your schema is broken and your budget is small. Not GEO on their own, because they never ask the engines anything.
The monitors
Peec AI
The fastest growing monitor. Daily prompt runs across the engines, share of voice, sentiment and a strong source report that shows which domains the engines trust in your category. Brand level, not product level. Peec announced $10M ARR in May 2026 (company press release, 28 May 2026; TechCrunch, 23 May 2026).
Profound
The enterprise monitor. Deeper data than Peec, crawler analytics, board reporting. Priced for brands with a data team.
Scrunch AI
Persona based prompting on top of standard monitoring. Good for B2B where the engine answers differently for a buyer and a user.
Otterly AI
The lowest paid entry point: $29 a month for Lite (checked 15 October 2026). Prompt tracking and a clean dashboard. Shallow on sources.
AthenaHQ
AthenaHQ tracks visibility across 11 models on its Starter plan, and its Shopify Catalog Optimization can publish approved titles, descriptions, metadata and FAQs to your store (checked 15 October 2026). It is a general tool rather than one built for ecommerce, and its site does not mention JSON-LD, llms.txt or buying guides.
Semrush and Ahrefs
Both SEO suites now sell an AI visibility module. Fine for a brand level view if you already pay for the suite. Neither touches your product data.
How to choose
Ask one question first. Do you sell products from a catalogue, or do you sell a brand, a service or software?
Products from a catalogue: start with a fixer. The engines cannot name a product they cannot read, and no monitor changes that. Add a monitor later for the category source map.
Brand, service or software: start with a monitor. Peec or Otterly depending on budget. Then fix pages by hand or with your agency.
Both, at enterprise scale: Profound for reporting, Geoffy or your engineers for the store.
Questions people ask
What is a GEO tool?
Software that helps your products or pages get cited in answers from AI engines like ChatGPT and Perplexity, by monitoring those answers, changing what the engines can read, or both.
Is GEO software the same as AI visibility software?
Mostly. “AI visibility” tends to mean monitoring. “GEO” tends to include the fix. Vendors use both terms for both things, so check what the tool actually does.
Do I need a GEO tool if I have Semrush?
Semrush shows you the brand level picture. It will not change your product pages or re-check per product. For a store with a large catalogue, you need the fix layer as well.
Can I do GEO without a tool?
Yes for a small catalogue. Write the plain fact block on each product page, add Product JSON-LD, publish llms.txt, and ask the engines ten questions a month. It stops scaling at about 100 products.