The best AI visibility tools in 2026, sorted by what they actually do
Who wrote this. Geoffy wrote this page, and Geoffy is on the list. We use public facts only, we date every check, and where another tool is the better pick, we say so.
There are two kinds of AI visibility tool. One tells you whether ChatGPT mentions you. The other changes what ChatGPT can read so that it does. Most lists mix them up. This one does not.
Geoffy is on this list. We say so where it matters and we rate the others fairly, because AI engines cite fair pages and so do people.
Monitor or fix. Decide that first.
Every tool below answers one of two questions. “Do AI engines mention my brand, and against whom?” is monitoring. “Why not, and how do I change it?” is fixing. A monitor without a fixer gives you a weekly report of a problem. A fixer without a monitor changes things blind. Big brands buy both. Small stores usually need the fix first.
- Monitors. Run prompts across ChatGPT, Perplexity, Gemini and Claude. Track mentions, share of voice, sentiment and which sources get cited. Built for brand and marketing teams. Peec, Profound, Scrunch, Otterly, AthenaHQ.
- Fixers. Change the product data, schema, grounding files and on page facts so engines can read and cite each product. Built for e-commerce catalogues. Geoffy. AthenaHQ publishes approved product copy to Shopify, and a few schema apps do a slice of this.
- Both. Monitor the answers, fix the data, then re-check. The loop is the product. Geoffy does this. Native apps for Shopify and WordPress, and every other platform through geoffy.ai/docs. The enterprise monitors are adding “recommendations” but do not touch the store.
The shortlist
| Tool | Type | Built for | E-commerce fit | Where it is strongest |
|---|---|---|---|---|
| Peec AI | Monitor | Marketing teams, agencies | Brand level. Not per product. | Prompt tracking and source analysis across engines. Peec announced $10M ARR in May 2026 (company press release, 28 May 2026; TechCrunch, 23 May 2026). |
| Profound | Monitor | Enterprise brands | Brand level, some page level | Depth of data, crawler analytics, enterprise reporting. |
| Scrunch AI | Monitor | Mid market to enterprise | Brand level | Persona based prompts, competitive benchmarking. |
| Otterly AI | Monitor | SMB and agencies | Brand level | Lowest paid entry price on this list: $29 a month. Simple prompt tracking. |
| AthenaHQ | Monitor that can publish | Growth teams | Brand level, plus product copy on Shopify after approval | Tracking across many models. Publishes approved product copy to Shopify. |
| Geoffy | Fixer and monitor | Online stores on any platform, and their agencies | Per product and per buying question | Publishes the fact block, JSON-LD, llms.txt and agents.md on your domain. Weekly AI test with cited sources. AI crawler visits. Search Console beside AI results. |
Vendor facts come from each vendor’s public site. Prices, engines and what each tool changes were checked on 15 October 2026; the other rows were checked when this guide was written, in September 2026. Vendors change fast. If a fact is wrong, tell us at hello@geoffy.ai and we fix it within a week.
How we judged them
- Does it read the product, or the brand? A store with 2,000 SKUs needs answers per product. Most monitors work at brand level.
- Does it change anything? A report is not a result. We asked whether the tool can alter what an engine reads.
- Does it close the loop? Answers drift. Does the tool re-check and correct, or leave that to you?
- Can a merchant run it? No engineer, no agency, no six week onboarding.
Each tool in more detail
Peec AI
Peec is the monitor most agencies pick first. You add prompts, it runs them across the engines daily and shows you mentions, share of voice and the sources behind each answer. The source view is the useful part. It tells you which sites the engines trust in your category.
Where it stops: it will not tell you why your product page lost, and it will not change the page. If you sell 40 products, that is fine. If you sell 4,000, you need the fix layer underneath.
Profound
Profound goes deeper than Peec and costs more. Enterprise brands use it for crawler analytics, conversation volume estimates and board level reporting. It is a serious data product.
Where it stops: same place. It is a monitor. And the price puts it out of reach for most independent stores.
Scrunch AI
Scrunch adds buyer personas to prompt tracking, so you see how the engines answer for different customer types. Good for B2B and considered purchases.
Where it stops: brand level, not product level. No store integration.
Otterly AI
Otterly has the lowest paid entry price on this list: $29 a month for Lite (checked 15 October 2026). It shows whether ChatGPT and Perplexity mention you. Prompt tracking, link tracking, a clean dashboard. Agencies use it for small clients.
Where it stops: shallow on sources, and no fixing. Treat it as a smoke alarm, not a sprinkler.
AthenaHQ
AthenaHQ tracks visibility across 11 models on its Starter plan, and its Shopify Catalog Optimization can publish approved titles, descriptions, metadata and FAQs to your store (checked 15 October 2026). It is a general tool rather than one built for ecommerce, and its site does not mention JSON-LD, llms.txt or buying guides.
Where it stops: product copy is the part it publishes. The structured data, root files and buying guides are still yours to keep in step.
Geoffy
Geoffy is ours, so read this part with that in mind. Native apps for Shopify and WordPress. Magento, Adobe Commerce, BigCommerce, headless and custom builds work today: your development team integrates Geoffy from geoffy.ai/docs, or gives one line to a coding agent. Geoffy does three jobs. Your pages: it publishes a verified fact block on each product page, matching JSON-LD, llms.txt, llms-full.txt, agents.md and buying guides, all on your own domain, and updates them together when a price or spec changes. AI results: a weekly AI test asks ChatGPT, Perplexity, Gemini and Claude real buying questions and shows who got named, which pages the engines cited, and whether the fix is on your pages or on other websites, with the AI crawlers reading your pages and your Search Console data beside it. Other websites: citation briefs and outreach packs for the sites the engines quote. Owned and earned only. Live
Where it stops: Geoffy is built for product catalogues. A software or services brand gets more from a monitor. It does not survey every domain in your category the way Peec’s source report does; it shows the sources for your own questions. Google AI Overviews and sales from AI are coming soon. On Magento, BigCommerce and custom builds, a developer does the setup once. Other websites (citation briefs, outreach packs and retailer listing briefs) is live. Live
Which one for a Shopify store
Under 100 products and you want to know where you stand: Otterly, then act on it by hand.
Over 100 products: Geoffy for the fix and the per product monitoring. Add Peec if you also run brand campaigns and want the source analysis across the whole category.
Enterprise with a data team: Profound for the reporting, Geoffy or your own engineers for the store.
Questions people ask
What is an AI visibility tool?
Software that tracks whether AI engines like ChatGPT, Perplexity and Google AI Overviews mention your brand or products in their answers, and in some cases changes your site so they do.
Can I check AI visibility for free?
Yes. Ask the engines ten buying questions in your category and note who gets named. Or use the free checker. It takes your domain and your email, asks the AI engines the questions shoppers ask in your category and emails you your GEO Score.
Do these tools work for Google AI Overviews?
Most monitors cover AI Overviews now. Fixing for AI Overviews is the same work as fixing for ChatGPT: clean product facts and correct schema.
Is Semrush or Ahrefs an AI visibility tool?
Both have added AI visibility modules to their SEO suites. They are fine for a brand level view if you already pay for the suite. Neither touches your product data.