Guide Updated
Peec AI vs Profound: the two big monitors, side by side
Peec and Profound do the same job at two price points. Both run prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, and report whether your brand gets named, against whom, and from which sources. Profound goes deeper and costs more. Peec is lighter and grew faster.
Neither one changes your site. Keep that in mind while you read, because it decides whether you need either of them first.
The short version
Pick Peec if you are a marketing team or agency with one to five markets and you want the source report without an enterprise contract.
Pick Profound if you are an enterprise brand with a data team, several markets and a board that wants a pack.
Pick neither, yet, if you run an online store and the engines cannot read your product pages. Fix that first. Then add a monitor.
Side by side
| Peec AI | Profound | |
|---|---|---|
| Engines covered | ChatGPT, Perplexity, Gemini, Claude, AI Overviews | Same, plus deeper coverage of AI Overviews and Copilot |
| Prompt tracking | Daily, user defined prompts | Daily, user defined plus estimated conversation volumes |
| Source analysis | Strong. Shows which domains the engines cite in your category | Strong, with citation trends over time |
| Crawler analytics | No | Yes. Shows which AI bots hit which pages |
| Personas | Limited | Yes |
| Reporting | Dashboard and exports | Enterprise reporting, board ready |
| Integrations | Basic | Broader, including data warehouse exports |
| Typical buyer | Marketing team, agency | Enterprise brand, data team |
| Price band | Mid market subscription | Enterprise contract |
| Changes your pages | No | No |
| Reads your product catalogue | No | No |
Prices change monthly. Check both sites.
Where Peec wins
Speed to value. You add prompts, and by the next morning you have share of voice and a source report. The source report is the best in class for the money. It shows which sites the engines trust in your category, which is the map for content and PR.
Price. Most teams can buy it on a card.
Momentum. $10M ARR by May 2026, mostly agencies and in house marketing teams. The product ships weekly.
Where Profound wins
Depth. Crawler analytics show which AI bots visit which pages and how often. Conversation volume estimates tell you how many people ask a given question, not just how the engine answers it.
Reporting. If you need to put AI visibility in front of a board, Profound’s reporting is built for that.
Enterprise fit. Security review, procurement, several markets, a named account team.
What neither does
Both tell you that ChatGPT named a rival and skipped you. Neither tells you that your product page has no price in the schema, three conflicting materials in the copy and no plain statement of what the product is for. And neither will fix it.
For a brand, that gap is a content brief for the agency. For a store with 2,000 products, it is the whole problem. That is the job Geoffy does: it builds the machine readable version of every in stock product, publishes it, asks the engines, and corrects what drifts. Available now
So the honest recommendation for a store is not Peec or Profound. It is Geoffy for the fix, and Peec later if you want the category source map.
Questions people ask
Is Peec AI cheaper than Profound?
Yes, by a wide margin. Peec is a mid market subscription. Profound is an enterprise contract.
Do I need both?
No. They overlap almost entirely. Pick one based on depth and budget.
Which is better for an e-commerce brand?
Neither reads your catalogue or changes your product pages. Use a fixer for that. If you also want brand level monitoring, Peec is the better fit for most stores on price.
Which is better for an agency?
Peec. Multi client workspaces, lower price per client, fast onboarding.