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Articles
Practical thinking on AI discovery, GEO strategy, and ecommerce visibility.
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Featured article
What is Generative Engine Optimisation (GEO)?
The next evolution of ecommerce visibility in the AI era.
GEO for WordPress: What WooCommerce Merchants Need to Know
WordPress powers a significant share of ecommerce. Here's how AI discovery applies — and what being AI-ready actually means for WooCommerce stores.
How Agencies Can Offer GEO as a Service
AI discovery is the next major channel. Here's why GEO belongs in your agency offer and how to position it to clients.
Measuring AI Discovery: What to Track and Why It's Hard
AI-referred traffic is growing fast but often invisible in standard analytics. Here's what to track and why directional data is enough right now.
How to Prepare Your Shopify Store for AI Discovery
Most Shopify stores are invisible to AI assistants. Here's what AI-ready actually means and why the window to act is now.
How AI Assistants Choose Products to Recommend
What's actually happening when an assistant recommends one product over another — and what it means for your store.
Why Product Pages Alone Won’t Work for AI Search
Traditional product-page architecture is not enough for AI discovery. Here’s why intent-based discovery layers are now essential.
SEO vs GEO: How AI Product Discovery Is Changing Ecommerce Visibility
Understand the difference between SEO and GEO, and why AI assistants are changing how products get discovered and recommended.