AI discovery guide

How AI product discovery works

AI product discovery is changing how customers find what to buy.

Geoffy applies Reference Engineering — structuring product content so AI assistants understand, trust, and recommend it.

Catalogue expansion into many AI discovery pathways.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Recommendation reasoning

AI assistants synthesise information from multiple sources.

They do not retrieve a single page.

They combine signals from different sources to generate a response.

Assistant reasoning path from user prompt to product recommendation.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Context shift

Discovery is moving into conversational interfaces.

People increasingly search by asking questions.

AI systems interpret intent and generate recommendations.

"Best magnesium supplement for runners""Low sugar protein bars for marathon training""Best wireless headphones under £200"

Recommendation signals

Recommendations depend on relevance and trust.

AI assistants are selective. The brands that get recommended consistently are the ones whose products are easiest for machines to interpret and trust. Geoffy is built to get you there.

Signal synthesis network behind AI recommendation decisions.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Recommendation flow

Discovery pages provide context.

Discovery pages give AI assistants the context they need to reference your products with confidence — structured, first-party, and built to stay current.

Recommendation-ready discovery flow designed for consistent AI visibility.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Gap

Why traditional product pages struggle.

Most product pages are designed for browsing.

They often lack structured context about use cases, comparisons and intent.

That makes it harder for AI systems to reference them confidently.

Fixing unstructured catalogue pages so assistants can reason about products.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Coverage

Intent coverage is the real game.

Customers ask thousands of different questions. The more of those questions your store has coverage for, the more consistently AI assistants will recommend your products.

Flow from user intent to confident recommendation outcomes.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Where Geoffy fits

Where Geoffy fits.

Geoffy builds the discovery layer between your catalogue and AI assistants.

It generates Reference Pages at scale — first-party, structured discovery surfaces that AI assistants can read and recommend.

Geoffy keeps discovery outputs first-party, structured, and current.

This animation illustrates how Geoffy converts ecommerce catalogue data into GEO bundles - structured discovery pages designed to help AI assistants understand when a product is relevant to a user's question.

Platform support

Platforms

Shopify is available now. WordPress is available now. Magento, BigCommerce and Adobe Commerce are planned.

Shopify logo

Shopify

available now

WordPress logo

WordPress

available now

Magento logo

Magento

planned

BigCommerce logo

BigCommerce

planned

Adobe Commerce logo

Adobe Commerce

planned

Next step

Turn your catalogue into an AI discovery engine.

Install Geoffy and generate your first Reference Pages in minutes.

Turn your catalogue into AI-readable discovery pages and structured outputs.

Already have an account? Sign in

Structured outputs enabled
First-party pages published
Discovery coverage expanding

Where do you sell?

Choose your platform to get started with Geoffy.