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How Agencies Can Offer GEO as a Service

How ecommerce agencies can sell GEO with real margin: what clients pay, what the work involves, and how software turns a senior job into a junior one.

By Anthony Gale, Founder and CEO

Published Updated

Agencies
How Agencies Can Offer GEO as a Service cover image

Your clients are already asking why ChatGPT recommends their competitors. Most agencies do not have an answer yet.

That is the opening. Published GEO agency retainers start at about £2,500 a month and run past £12,000.1 Clients pay that because the problem is real. ChatGPT’s shopping results usually show three to five products.2 A brand outside that list does not lose a ranking position. It loses the sale.

So why are so few ecommerce agencies selling it? Because done by hand, GEO eats senior time.

What the work actually involves

A GEO retainer for an online store has four parts:

  1. Start. Test what the AI says today. Ask ChatGPT, Perplexity, Gemini and Claude the buying questions in the client’s category, and record who gets named and which pages get cited.
  2. Optimise. Rewrite the product pages so an engine can read, check and quote them. Add structured data that matches the page. Publish llms.txt, agents.md and buying guides on the client’s domain.
  3. Measure. Re-run the test every week and report what moved.
  4. Influence. For the answers decided on other sites, write briefs and pitches for the lists, reviews and forums the engines cite.

Done by hand across a 2,000 product catalogue, step two alone is months of senior work. That is why the margin disappears.

Senior problem becomes junior problem

Geoffy does the engineering and the weekly test. The system writes a verified answer block onto every product page, checks every claim against the client’s own product data, and keeps the page, the block and the structured data in step when a price or spec changes. A junior reviews and approves. Your senior people keep the strategy, the reporting and the client.

The agency platform gives you one login for every client, quick switching between clients and access for your whole team. You place the influence work and bill for it. The client gets the outcome, and you keep the margin. Talk to us for agency pricing.

Any platform, not just Shopify

Geoffy has native apps for Shopify and WordPress. Magento, Adobe Commerce, BigCommerce and custom builds work today: your developers integrate Geoffy from geoffy.ai/docs, at the same price. Or they give one line to their coding agent:

Add Geoffy to my storefront: geoffy.ai/docs/SKILL.md

The agent writes the code. Your team verifies the domain and publishes.

How to win the first client

Do not lead with the technology. Run a free prospect scan on the client’s store, and walk into the meeting with the questions where AI names a competitor instead of them. Nothing sells GEO like a client seeing their rival in the answer.

Run your first prospect scan this week.

Footnotes

  1. Published prices from Anicca Digital (£2,500 to £8,000), MarGen (£2,950 to £12,950 and above), 009 Agency (from $3,000) and First Page Sage (median quote $6,850). Checked October 2026. ↩

  2. Profound, “ChatGPT shopping deep dive”, June 2026. ↩

02Frequently asked questions00:00:06:00

Frequently asked questions

How is the agency platform priced?

By conversation, based on your client list. Talk to us for details.

Can we use Geoffy on Magento or custom client builds?

Yes. Your developers integrate it from geoffy.ai/docs, or their coding agent does it from one line. The price is the same as every other platform.

Who places the off-site work?

Your team. Geoffy writes the briefs and pitches. You place them and bill for them. No fake reviews, no bought placements.

How do we prove results to clients?

The weekly AI test re-asks the same buying questions every week and shows what changed, engine by engine, with the raw answers saved.

What do clients usually pay for GEO?

Published agency retainers start at about £2,500 a month and run past £12,000.

03About the author00:00:12:00

About the author

Anthony Gale, Founder and CEO

Anthony Gale is the Founder and CEO of Geoffy Ltd, the GEO platform for D2C ecommerce brands.

He writes about how AI assistants choose products, and what a store can do to be the one they name.

Anthony on LinkedIn

04Related posts00:00:18:00
05Next step00:00:24:00

Next step

Geoffy makes you chosen.

Shopify and WordPress: install the app, no developer needed. Magento, Adobe Commerce, BigCommerce or a custom build: Geoffy works with yours today. Your development team integrates it from our docs.

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