AI discovery is the next major channel. Here’s why it belongs in your agency offer — and how to position it.
Every few years, a new channel emerges and agencies that move early build durable revenue around it. SEO in the early 2000s. Paid social in the 2010s. Each time, the agencies that established expertise early won long-term retainer relationships. The ones that waited became order-takers.
AI product discovery is that channel right now.
Why GEO is a natural agency service
Your clients are already asking about AI. They’ve seen the coverage, they’ve used ChatGPT themselves, and they’re wondering why their products aren’t showing up when customers ask for recommendations. They don’t know what to do about it. That’s your opening.
GEO — Generative Engine Optimisation — is the practice of structuring product content so AI assistants can understand and recommend it. It sits alongside SEO, not in competition with it. And unlike paid channels, it builds compounding organic visibility over time.
For agencies, it’s a high-value, defensible service that’s genuinely hard to replicate in-house quickly. Your clients can’t easily DIY it. And once you’ve built their AI discovery infrastructure, you own the ongoing management relationship.
What a GEO service looks like in practice
The core deliverable is a first-party discovery layer built on the client’s own domain — structured pages organised around the questions their customers ask AI assistants, maintained as their catalogue evolves.
Done well, this service includes an initial discovery audit (what’s the current AI visibility picture?), a structured build of discovery coverage (how many queries does the catalogue need to cover?), an ongoing management retainer (as products change, discovery pages need to stay current), and regular reporting on AI referral trends and coverage growth.
It’s not a one-time project. It’s an ongoing relationship — which is exactly what strong agency retainers are built on.
How to position it to clients
Don’t lead with the technology. Lead with the business problem: your products aren’t showing up when customers ask AI assistants for recommendations. Your competitors might be.
The conversation shifts when clients see that AI-referred traffic already converts at higher rates than most channels — and that the brands building AI discovery infrastructure now are compounding an early advantage that will be hard to close later.
Why Geoffy works for agencies
Geoffy is built with agency workflows in mind. You can manage multiple client catalogues from a single workspace, maintain first-party discovery pages on each client’s own domain, and report on discovery coverage over time.
You don’t need to build the infrastructure yourself. Geoffy provides it — you provide the strategy, the account management, and the client relationship.
Frequently asked questions
Is GEO a replacement for SEO services?
No. GEO complements SEO and sits alongside it. Agencies can offer both — they address different parts of the discovery landscape.
Is this suitable for smaller agency clients?
GEO scales from single-store merchants up to large multi-product catalogues. The Starter plan is accessible for smaller clients; Scale plans suit larger accounts.
What does ongoing management involve?
Keeping discovery pages current as the client’s catalogue changes — new products, updated specs, pricing changes, discontinued lines. It’s the retainer component of the service.
How does Geoffy support agency billing and reporting?
Geoffy’s agency plan includes multi-client workspace management and coverage reporting. Talk to us about agency access →
About the author
The Geoffy team works with ecommerce agencies and merchants to build first-party AI discovery infrastructure. geoffy.ai