<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Geoffy Blog</title><description>Practical thinking on AI discovery, GEO strategy, and ecommerce visibility.</description><link>https://geoffy.ai/</link><language>en-GB</language><item><title>GEO for WordPress: What WooCommerce Merchants Need to Know</title><link>https://geoffy.ai/blog/geo-for-wordpress-what-woocommerce-merchants-need-to-know/</link><guid isPermaLink="true">https://geoffy.ai/blog/geo-for-wordpress-what-woocommerce-merchants-need-to-know/</guid><description>WordPress powers a significant share of ecommerce. Here&apos;s how AI discovery applies — and what being AI-ready actually means for WooCommerce stores.</description><pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate><category>WordPress</category><category>GEO</category><category>Ecommerce Discovery</category></item><item><title>How Agencies Can Offer GEO as a Service</title><link>https://geoffy.ai/blog/how-agencies-can-offer-geo-as-a-service/</link><guid isPermaLink="true">https://geoffy.ai/blog/how-agencies-can-offer-geo-as-a-service/</guid><description>AI discovery is the next major channel. Here&apos;s why GEO belongs in your agency offer and how to position it to clients.</description><pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate><category>Agencies</category><category>GEO</category><category>Ecommerce Growth</category></item><item><title>Measuring AI Discovery: What to Track and Why It&apos;s Hard</title><link>https://geoffy.ai/blog/measuring-ai-discovery-what-to-track/</link><guid isPermaLink="true">https://geoffy.ai/blog/measuring-ai-discovery-what-to-track/</guid><description>AI-referred traffic is growing fast but often invisible in standard analytics. Here&apos;s what to track and why directional data is enough right now.</description><pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate><category>AI Discovery</category><category>Ecommerce Growth</category><category>AI Search</category></item><item><title>How to Prepare Your Shopify Store for AI Discovery</title><link>https://geoffy.ai/blog/how-to-prepare-your-shopify-store-for-ai-discovery/</link><guid isPermaLink="true">https://geoffy.ai/blog/how-to-prepare-your-shopify-store-for-ai-discovery/</guid><description>Most Shopify stores are invisible to AI assistants. Here&apos;s what AI-ready actually means and why the window to act is now.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>Shopify</category><category>GEO</category></item><item><title>How AI Assistants Choose Products to Recommend</title><link>https://geoffy.ai/blog/how-ai-assistants-choose-products-to-recommend/</link><guid isPermaLink="true">https://geoffy.ai/blog/how-ai-assistants-choose-products-to-recommend/</guid><description>What&apos;s actually happening when an assistant recommends one product over another — and what it means for your store.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>AI Assistants</category><category>Product Recommendations</category></item><item><title>Why Product Pages Alone Won’t Work for AI Search</title><link>https://geoffy.ai/blog/why-product-pages-alone-wont-work-for-ai-search/</link><guid isPermaLink="true">https://geoffy.ai/blog/why-product-pages-alone-wont-work-for-ai-search/</guid><description>Traditional product-page architecture is not enough for AI discovery. Here’s why intent-based discovery layers are now essential.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>AI Search</category><category>Ecommerce Architecture</category><category>Discovery Pages</category><category>GEO</category></item><item><title>SEO vs GEO: How AI Product Discovery Is Changing Ecommerce Visibility</title><link>https://geoffy.ai/blog/seo-vs-geo-ai-product-discovery/</link><guid isPermaLink="true">https://geoffy.ai/blog/seo-vs-geo-ai-product-discovery/</guid><description>Understand the difference between SEO and GEO, and why AI assistants are changing how products get discovered and recommended.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>SEO</category><category>GEO</category><category>AI Product Discovery</category><category>Ecommerce</category></item><item><title>What is Generative Engine Optimisation (GEO)?</title><link>https://geoffy.ai/blog/what-is-generative-engine-optimisation-geo/</link><guid isPermaLink="true">https://geoffy.ai/blog/what-is-generative-engine-optimisation-geo/</guid><description>The next evolution of ecommerce visibility in the AI era.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>GEO</category><category>AI Search</category><category>Ecommerce Discovery</category></item></channel></rss>